Do you know where your customers have their point of pain? If you do not, then you are overlooking a great opportunity to target your products to handle those pains and construct great sales gains. Pay attention to the feedback you receive from people while they are on your website. The complaints are just as significant as the praises they leave. If you do not have an area for feedback, then you are overlooking a beneficial way to improve your business and increase your bottom line. Therefore, offer a way for purchasers to provide feedback, once they become members or register with your site.
The Complaints Are Opportunities
If you hear somebody complaining of a headache and you offer them an aspirin or aspirin substitute, what do you think they will do? They are in pain and the longer they don't deal with that pain, the more they will continue to suffer. So, most people will accept the pill and take you up on your offer as quickly as possible, with immense gratitude, no less. So, what's the difference between that and the type of anguish your purchasers have when they are looking for answers to their problems? Nothing! If you are able to ascertain a way to address a complaint about something that annoys or makes them suffer, you have a brand new area to sell them on too.
Expand Your Inventory For Healing
Even if you do not have the right product or service to get rid of their anguish, you do have a network of people from affiliate partners to wholesalers that can help you locate that particular product that is going to specifically address the pain your customers have expressed in their feedback. Can you just imagine how pleased they will be when you email market that resolution and offer it to them? They will not only be pleased that someone made the time to take heed to their pain, but also took the trouble to aid them and mend it too.
The real opportunities can arrive if there is no competing product out there that addresses a particular pain that you have pinpointed in your customer base. In this instance, you will want to take the time to formulate a product, after researching exactly how widespread the pain may be in the general population. Then, you will be like a pharmaceutical company that has developed a miracle drug that treats an annoying and difficult problem that no one else has been able to manufacture or deliver before. You will corner the market.
Keep It In The Family
While it is important to solicit feedback, it should not be an open-ended function of your website. You want to address your customers' pains, not the entire worlds. So, keep it in the family. Solicit feedback from paying purchasers or members of a membership site that you own. Unlike a corporation that can extend an anonymous suggestion box on their website, the same action will only bring about plenty of obnoxious comments, and other marketers pawning their merchandise on your site! So, while the goal is to be helpful and handle pain points that can assist you expand your business, it does not intend you have to take on the entire world's pains or allow interlopers to capitalize on your kindness.
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