What Draws Attention

Brilliant colors and creative presentations can assist to draw attention, particularly for the younger crowd. Are you trying to sell iPods? Do not simply set an image up with an iPod all by itself, exhibit a group of young people sharing an iPod with one ear piece. This represents a anatomy of an “display window” that is online and can be quite persuasive.

If you are doing videos, why not put up skins around the videos to set them apart from all the different sites out there? You can put up some colorful chrome video frames to help the images come out on the page. The equivalent can be done for your copy by using colorful fonts and colors to accentuate specific words or features of your products.

Bundling

How about creating a fruit basket of packaging for several of your online products? Whether you actually package them together, show images of utilizing them together, or just offer them as back end offers to add to the sale at checkout, you are bundling and packaging your products creatively to increase your bottom line. Even if only a third of your buyers take you up on it, it can mean quite a bit of profit in your electronic cash register.

Pull Them Into The Window

What about utilizing applications that draw in people into interactive games, quizzes, or polls that help them go from a voyeur to someone who is actively absorbed with your products and business? This gives you two benefits. One, you will be able to actively solicit feedback to improve your products and services thru these methods. And, two, you will be able to give people a free sample of a few of your offerings by promotional offers, discounts, or “thanks for playing” offers.

Custom Packaging

Now, if you are able to determine a way to help the customer influence their own packaging for a product, you have got it made. Online buyers, for the most part, prefer to purchase products and services they can not get elsewhere in a fashion that they specifically customize. So, if you have a way to engage them to help them customize their purchasing or browsing experience, they will become passionate with your online store and visit it over and over again, even when they might not have a single thing in mind to purchase. That's because they will want to “conceive of” the possibilities with the tools you provide on your site, do research on how to package several wants together in one bundle, and see if you are offering new promotions or tools that can aid them with their wants.