Ask Yourself So what

You have all heard the pronouncement to list your benefits. List as many benefits of your product as you can and hope that the person that comes to your Internet site will read most of them. This way, it will overcome any objection they may have and you will make a sale. But, have you read your own list of benefits to ascertain how persuasive they are? Have you taken the time to really sit down, pretend you are a visitor to your site, and read the benefits on your sales page. And, more significantly, have you dared to ask yourself: So, what?

Why The Question Is Important

Most sales objections are pretty general from one buyer to another. They think a product is either too expensive, or they think a product is too complex. They don't have the money right now, or they wanted it in a different color or size. But, there are a lot of people who do not have a faint idea of why they should buy and are just showing up because some link on the Internet landed them there. They might even be a part of your demographic, but they were not thinking of making a purchase and so they have no objections. The single thing they think is :”So, what?” That's correct, the equivalent question that you had better ask yourself perhaps the equivalent question that millions of other people browsing the web may ask themselves. If you know the answer to that question, you know how to command people to buy your product.

Read Each Benefit Out Load

Okay, benefits are commonly bulleted on a sales page with the most effective benefits near the top. So, begin at the top of the list and read the first benefit out loud. Then, pause. And, say to yourself out loud too: “So, what?” You see? Do you believe the “so, what?” or is your mind overcoming the objection for you? If you have persuasive copy that “So, what?” is going to seem absolutely absurd to utter. However, if the copy isn't up to snuff, your so what will more often than not plant a doubt in your mind and then that will assist you to lead you to the correct way to frame that benefit in the future.

Eliminate Doubt

Okay, you said: “So, what?” You realize that there was some doubt. The question just made you mindful of it. So, you have to pinpoint why that doubt arose. What in the copy was not clear or commanding enough to erase that question from ever springing up? What can you do to be sure that even if someone says, “so, what?” they will experience excitement and interest at reading that benefit and proceed down your list. You will recognise when your sales page is ready when you read down the list, ask yourself that question, and realize it has no relevance whatsoever! The points are addressed, they are clearly stated, and they arrive at the correct emotional and rational appeal. When you have this method down, your copy will get exciting, commanding, and almost overwhelming to the people who land on your sales page.