
How many websites feature a home page where you have a search engine with a catalog that a buyer can surf? A lot of of them do now, and this is a standard way to market your products online. It may be a little boring, but it does have its place in online marketing. But, what if you were able to add some fun to your home page and sell your products at the same time? Wouldn't that make your product promotion less forgettable than the rest? Probably so.
Interactive Fun
People who are online are generally acquainted with interactive elements like radio buttons, multiple choice boxes, and clicking with a mouse, right? So, why not engage your customers by teasing them with fun games and activities when they hop online? An example of this might be pop up boxes that offer a funny cartoon or video related to the site and promotes a product. Or, it can be a survey that asks people to participate in exchange for a discount coupon.
Polls
Polls are very popular, both on social networking sites and on private websites. They are easy to use and people love to answer and question and see how they compare to other people who gave their opinion. It can be a great way to generate community and add some spark to a discussion too.
Quizzes
What if you have a bit of a competitive streak in you? Well, you can prepare quizzes for people to gage their level of expertise in a topic and see how they rate against other people who finished the quiz. You can even use that as a jumping-off point to offer info products that discuss more about the topic of the quiz or aid to improve performance in that area.
Virtual Tools
If you create a virtual tool that allows your purchasers to imagine how buying a specific product will impact their lives, it will serve to sell the product more. For example, if you were selling wigs, you might create a tool that allowed you to upload an picture of your face and then adds the wig on in a virtual try-out of the product. Naturally, it will require some developing work, but this is the type of interactive tool that can really increase your sales.
Chat
This feature is beneficial for a membership site, where people want interactive features to aid them to connect with others. It can in addition to be used to provide customer service assistance for customers who have queries or problems. Anything that permits additional real-time fundamental interaction with others is a great plus, and it does not necessarily have to constitute contact with you directly. It can be contact with other members, contact with online sales representatives, or technological troubleshooters. As long as they are engaging your website in ways that occupy them completely, you will have more and more of their attention. Dismiss them or maintain the same unoriginal site, and you will be very hard-pressed to render interest on exclusively in the effectiveness of your products exclusively.




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